Sep 24, 2020
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How Twitter Plans To Make Money From Search, Carriers and Content

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We ve gotten hints about Twitter s business model from its founders its backers and random speculators. Kevin Thau Twitter s director of mobile business development gave EconSM attendees a more tangible picture of the startup s plans for a three-pronged revenue stream. It s about search carriers and content

 

Thau joined Twitter in mid-January. Since then he said the company has brokered about a dozen business deals with partners like mobile service providers handset makers or even media companies. MarketWatch s editor-in-chief David Callaway grilled him at the details: —Search: Twitter s real-time search capabilities were well-documented (so much so that even Google has stepped up its real-time search features); Thau said the startup will monetize its search traffic in some way —though he didn t elaborate

 

—Carriers: Much of Twitter s traffic comes from mobile: both through data plans and via SMS. Thau said getting some variety of a cut of the carriers data business wouldn t be a large source of revenue—but definitely a portion. Twitter s also working on handset deals that could integrate the service into certain devices right out of the box

 

—Content: MTV is sharing ad revs from an upcoming show with Twitter so do we see an influx of similar content deals? Thau said yes—which is partly why they hired a new exec to highlight the media/entertainment business. The media industry is seeking how to stay fresh and interactive; you re already seeing CNN and ABC Nightline using it and we think more media companies will start using Twitter as a utility

 

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