Sep 24, 2020
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5 Free Marketing Tools Small Businesses Can’t Afford To Ignore

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Credit: Pexels. com Think that it takes a number of money to market your online business effectively? Nope. There are a number of online marketing tools now available to help you attract and sell to more customers without costing you a dime. Here are five of the best marketing tools your online business should be already using: Facebook groups Facebook groups are free they re easy to create and they provide a manner so you might talk directly for your biggest fans – your customers

 

Facebook groups are communities unlike Facebook pages which are essentially public bulletin boards. Since you can control who is authorized on your group you can monitor the data that’s shared and set the tone for discussions. Groups are an exceedingly cost-effective way to inform prospects and customers about your online business and to start building a relationship with them

 

You can use your group to share news of the latest inventory to come in as NTY Clothing Exchange does with their videos of designer purses now available. Share photos of holiday decorations you ve hooked up to entice shoppers to prevent by and notice them. Or start conversations that help you better serve your customers consisting of through polls or fun prompts

 

Clothing retailer LuLaRoe uses Facebook groups as a sales channel supplemented with Facebook Live video chats. Also On FORBES: Play Video PROMOTED Deloitte BRANDVOICE | Paid Program
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#WhatsWorking: How To Build A More Just And Equitable Economy The Ideas Are Flowing YouTube While some business owners might be reluctant to jump at the video bandwagon because they don t like seeing themselves on camera statistics show that consumers are rabid for video content

 

They don t care what you appear to be if the data is beneficial or entertaining or interesting. Video is another effective and inexpensive way for prospects and customers to get to grasp you. Use your smartphone to record yourself upload it to YouTube and then share it with your customer base

 

You ll probably be surprised by the amount of people who watch it. If you have no idea what to speak about on-camera here are some ideas to get you started: talk about and showcase your new inventory demonstrate how to use a favored item on your store address the commonest question you re asked about your online business or help customers manage a common problem

 

Videos may well be as short as two minutes or as long as an hour – whatever length you believe your audience wants. You can use them to place yourself as the expert on your field by offering a helpful tutorial on a topic your customers want to know more about

 

All at no cost. Help a Reporter Whether you have no budget for advertising you can certainly invest time in pursuing publicity opportunities. Publicity involves persuading the media to write about you mainly in articles and blog posts. Success is being quoted in a piece of writing in a newspaper magazine or on a website your target audience pays attention to

 

So how can you get the attention of busy reporters and writers? Be conscious of the articles they re working on and the forms of sources they need. To find that out all you need to do is join HelpaReporter. com at no cost. SurveyMonkey Successful companies know plenty about their prospects and customers including who they are what they buy why they buy it and more

 

Without a massive market research budget how can you gather a majority of these insights? With the aid of SurveyMonkey a free tool for creating short online surveys. You can create an easy questionnaire using SurveyMonkey and share it with your Facebook group; include a link on receipts perhaps with a small incentive for filling it out; mention it in a customer newsletter or email your entire mailing list to invite that they complete it

 

Specific questions are best consisting of What day are you possibly to shop with us? Or What product or service do you wish we carried? Or even What one change could we make that could cause you to purchase from us more often? Then use the responses to make adjustments and earn more in their business

 

Google Alerts One of the best tools for competitive intelligence blog post fodder and market research rolled into one is Google s free alert service. It s useful for staying on top of particular companies issues products or topics of interest due to constructing an alert that triggers an email to you whenever keywords you ve entered appear online

 

Given the ongoing need for social media content Google Alerts can be a lifesaver for coming up with new ideas to write about. Create alerts for subjects your customers are attracted to or which are related for your products and services. Then when related emails arrive on your inbox set them aside to apply as inspiration the next time you ought to pen a blog post draft a customer newsletter or share a Facebook or LinkedIn update

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