Sep 24, 2020
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From Forest To Pharmacy: Data Analytics Enables Holistic Healing

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Pharmaceutical companies normally make money once you re sick. Here s one that uses analytics and holistic healing to keep you healthy Years ago a tender man named Victor Siaulys and his friends were kicking a soccer ball around a beach in Brazil when one in every of them twisted his knee


As the knee started to swell one of the men picked a handful of verbena leaves from bushes along the beach wrapped them in a bit of material soaked in alcohol and created a makeshift bandage. Growing up near native fishing communities in Brazil s Atlantic Forest where a folk medicine remains practiced he was aware of the antioxidant effects of this common herb


Not long afterwards he and two friends bought a small laboratory founded by Dr. Philipe Aché. Their dream was to provide drugs that might bring health and wellness to people improving lives and fostering longevity with quality. Today their company Aché is definitely one of the largest pharmaceutical laboratories operating in Brazil


From the beginning the founders expressed their pride in being a countrywide company by developing the finest medicines for the health and desires of Brazilians. When the anti-inflammatory Acheflan was launched 12 years ago it was the 1st fully developed phytomedicine in Brazil using the extract of Cordia Verbenacea to regard chronic tendonitis and muscular pain


The Brazilian biodiversity law was passed in 2015 to guard this country s incredibly diverse genetic heritage and the associated traditional knowledge of local communities explains Paulo Nigro CEO at Aché. The law seeks to facilitate private sector access to this heritage along with traditional seeds or medicinal plants for commercial purposes


At Aché we are deeply committed to the ethical conduct of our business. With the new law we can invest heavily in research and exploration along with local communities. After the commercial launch of a product 1% of the internet revenue will visit the communities to make certain sustainable handling of plants


It s all connected Aché started out as a traditional pharmaceutical company. What sets them apart is their early adoption of digital tools and platforms to run their business efficiently. Every penny saved is invested in research and innovation that benefits patients. We are keenly attentive to the high cost of medication says Paulo


Paulo believes that radical innovation begins with a clean slate. The challenge doesn t end when a patient is diagnosed. The medication must be available where and when it truly is needed. Ensuring the meds are always at the shelf in drugstores is definitely one of the supply chain challenges Aché is solving by simplifying processes


We have got to be efficient in a networked world a real-time world without boundaries says Sidinei Righini Aché s CIO. We are implementing S/4HANA the digital core that enables simplification but that s only the 1st step in our digital transformation. Our long time goal is to take an end to end bimodal approach by running operations on SAP HANA and modelling new apps at the SAP Cloud Platform


Prevention through personalized data Individuals are living much longer lives than before. The question is: what quality of life will they have? Our vision is not treatment but prevention says Paulo. We are collecting and analyzing data from our 6 million users to create programs for healthy lifestyles. We have got to reach all stakeholders in an exceptionally complex ecosystem comprising doctors hospitals patients manufacturers of wearables and devices and researchers


With the help of analytics artificial intelligence and machine learning applications we are able to provide doctors with personalized data for preventive prescriptions that reward health not illness. Pharma with a purpose In step with Paulo Nigro environmental catastrophes like the Bento Rodrigues dam disaster usually happen when systems are pushed to the limit


Integrity and ethics are intrinsic to good business he says. If I make a non-ethical decision it puts the total company at risk. Ache was the 1st company inside the pharmaceutical sector in Brazil to invest in sustainable extraction from Brazilian biodiversity and to adopt ISO certification. The company has comprehensive programs for recycling or treating contaminated materials waste and water


And although Aché is a personal company they publish their financial results and are a pioneer in this space. Business that generates and shares value with society inevitably ends up in sustainable practices that improve people s lives. Aché s business begins with a purpose and in this case it s even poetic: We bring relief to your pain tranquility to your mind


To the market innovation To health professionals information. To customers solutions To communities inclusion To forests trees. And opportunities for employees …. Follow me on Twitter @magyarj This article first appeared on SAP Business Trends

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