Sep 24, 2020
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How To Make Money On YouTube: Destorm Power’s Story

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The following guest post is by Neal Rodriguez  an online marketer who helps companies meet operational and profit objectives by finding their prospects and brand advocates on search engines and social media. Rapper Destorm Power has filmed YouTube music videos for global brands like Pepsi which have aired on MTV BET and VH1


He has made videos with recording artists like Talib Kwali Snoop Lion Vassy and other celebrities like Larry King and Taye Diggs. Winner of an American Music Award in 2011 for New Media Honoree he estimates he generated $15 000 to $20 0000 last month in advertising commissions. He also sells branded apparel and other products and has landed sponsorship deals with brands like Home Depot Hot Pockets and THQ


Unlike marketers who must launch a widespread outreach campaign to drive millions of views to their videos Destorm is determined by his 1. 4 million subscribers to push hundreds of thousands to millions of views. YouTube Outreach Want to learn the way he did it? Read on. Inside the very beginning you should share share share your content with everybody you know says Destorm


A good number of individuals are shy with what they do so a good number of times they don t push their stuff to their immediate friends and stuff; so that they ll share with strangers. A key tactic Destorm used with other YouTubers was creating collaborative videos where users are featured on one another s channels


Once he had a few thousand subscribers he found YouTube users who covered an analogous kind of content and had a few more subscribers. So I waited till I got 5 to ten 000 then I d find some other person with 5 to ten 000 Destorm recalls. After I had 20 000 I d find some other person with 20 000


After I got 50 000 I d find some other person with you know maybe 75 000 to 100 000. PROMOTED Office Depot OfficeMax BRANDVOICE | Paid Program
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UNICEF & The World Bank Get Cash Directly To Yemeni Families Who Need It Most Once he found a possible partner he filmed a video where both he and another user could collaborate then sent it to that other YouTuber to fill inside the missing gaps


(This is equivalent to the guest posting process I rely on: I typically write the article code it in HTML to position all of my images text and other elements and send it to the publisher before I pitch it. Once the post is live I have a link to my internet site that invites visitors to subscribe to my newsletter – and spread the word or become prospects


Almost each of the people on my email list are current or former clients; some become vigorous brand advocates. ) To find and securing these collaborations Destorm is helped by Big Frame a media company with 25 employees that manages 300 entertainment channels on YouTube. Founder and Chief Creative Officer Sarah Penna says that with the exception of helping Destorm secure collaborations with other YouTube channels Big Frame helps keep Destorm on a schedule and secure product placement deals with brands like Home Depot Pepsi THQ Ubisoft and others


Managing these channels Big Frame helps YouTube users perform the technical outreach and business operational work for which content creators have very little time. Big Frame also consults users on a way to craft titles keyword rich meta data like tags comment replies engaging their audience on Facebook and Twitter brand integrations collaborations with other channels in and out in their network and other work on which they may be of support


Ms. Penna says that performing this role she launched a channel called LIfeAccordingtoJimmy with no subscribers that now has over a million. Destorm told me that working with Big Frame puts him at an advantage because all 300 users inside the network will Like and Favorite one another s videos. An analogous kind of network that Diggers and I formed to help one another drive millions of page views in the course of the Digg network and other social news platforms


We voted for one another s submissions on Gchat Facebook and Twitter to campaign one another s stories. Our initial outreach efforts allowed our content to be viewed on more popular sections of the Digg website before the rest of the community where only the finest content that resonated with the rest of user base was voted to popularity


Your employees answerable for social media outreach could also network with an active group of users that every one help one another out. How can entrepreneurs capitalize at the system? By assigning employees to learn the YouTube terms of service and the way each of its myriad of communication and other digital components operate


Then you may have employees manage the nuts and bolts of communicating along with your audience on YouTube and other social networks. Unencumber your content creators time by having somebody knowledgeable on your company s offerings send out messages to secure collaborations with related YouTube users and reply to questions about video comments tweets and other threads


Then your content creators have more time to film footage edit your videos and descriptions with calls to actions and links directing people back in your website. Again you like your website to have content and visual elements like forms testimonials third-party credibility indicators that persuade people to subscribe to your email list or purchase a product or service


Big Frame also negotiates brand integrations for which Destorm states he s made anywhere from $60 000 to $70 000. A six-figure brand deal he says is not rare one of the more popular YouTube channels. He contends that his business is handled more effectively when a third-party negotiates his rates on his behalf


You don t have to grow your YouTube channel to over one million subscribers to have it help your corporation generate revenue. However if you expand your subscriber base to a size bigger or resembling the more-subscribed channels producing content related in your vertical you may do product placements and other brand integrations in exchange for reciprocal exposure


You ll be seen by your partners audiences and have more people to pump into your advocacy or sales pipeline. Big Frame further allows Destorm to reply to the colossal influx of daily messages in his inbox – without that control he once missed an invitation to be at the Ellen Degeneres show


No one desires to overlook such an opportunity. Content Development Content remains king—especially on YouTube. In developing content ideas Destorm uses a tactic I ve often taught which I call the Social Trinity: the study of popular sections. When Larry Platt was on American Idol singing Pants at the Ground or when Antoine Dodson did the Climbing in yo Window I d do a remix Destorm remembers


Or I’d try to find something I knew that folks were searching for on Youtube so I could drive each of the eyeballs in that direction. To get an idea of what number search queries a trend-driven title can potentially be exposed to query the keywords and phrases inside the title at the Google Trends search engine


You ll get an idea of spikes in a keyword s search volume the placement from which the queries are performed most and a list of related keywords. Breaking the Eggs in The Basket Social media followers or subscribers are so distracted with each of the aggregated content that it s tough to copy the engagement level you may enjoy through email


So collect emails! Facebook s biggest asset is its registered users with whom they stay in contact through email; anytime someone writes on your wall or interacts along with your profile s activity on Facebook you get an email subtly inviting you to come back back. Same thing happens on Twitter and LinkedIn


If a social network ever limits your engagement along with your subscriber base you may always contact people via email. Destorm doesn t fear being limited or perhaps shut down by YouTube for a similar reason. He argues that if Rihanna s social media profiles were shut down her fans wouldn t throw out her CDs


They ll find another way to have interaction with her. Destorm sold 40 000 downloads of a song he released and picked up an email address for every one. He also has a store where he sells branded merchandise a separate business from his YouTube affiliation and earnings. Nothing stands still


Facebook desires to now charge Destorm $300 to share his content with all of his fans; a fan base that he built. He fully understands that things evolve and he must adapt and interact his community on platforms where his base is active along with Vine. Same thing happened to me on Digg


Simply because Digg is gone doesn t mean that the relationships I built there are gone. We still help one another in a good number of ways to make certain our success on working blogger outreach and other social engagement projects. Evolution has to happen Destorm muses. Either you decide on it otherwise you become a dinosaur


Inbound Marketing s Finest Destorm is now doing so much more collaborations with celebrities and has some acting deals on TV and film inside the works. He knows he could never have gotten this far by just selling his demo recording at the street. I never saw it that way until I awoke and I was like I ve got to forestall chasing this paper and just start doing what I love and just reach more people Destorm explains


If you may reach the people the cash will come. Destorm knows the efficiency of sacrificing to execute an inbound marketing strategy. Once you find a way to pay your rent and have a bit extra to eat go hard! Destorm said looking right into the camera. And I did I took a pay cut I lost money actually and I went hard literally for a year straight and I started to harvest the benefits

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