Sep 24, 2020
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Making Money During The Pandemic: How COVID-19 Is Leading A New Wave Of Creativity

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A physicist of Polish Academy of Science Arkadiusz Zarzycki works from home in Krakow as lockdown. [+] NURPHOTO VIA GETTY IMAGES In the midst of a worldwide lockdown a brand new wave of creators have emerged to place what has been coined the creator economy front and center. The creator economy encompasses everything from professional creatives to first-time creators that are producing content as both a coping mechanism and strategic business play


This content often comes within the sort of videos photography writing e-commerce and online education. In mid-March ed-tech platform Teachable was acquired for $250 million after seeing user growth explode and over 100 creators reaching the $1 million sales mark. Similar statistics have been reported by Shopify which saw subscription revenue growth jump 34%


MINSK BELARUS – MAY 15 2020: Bolshoi Theatre of Belarus principal dancer Ekaterina Oleynik. [+] NATALIA FEDOSENKO/TASS Looking on the trend it sort of feels clear why it is happening: everyone is unable to travel right now and are confined to their homes and native communities. With time saved from not having to commute and remote work schedules everyone is leveraging this time to advance their personal brands and projects


In lots of cases this creative wave is being utilized to assist assist COVID-19 efforts. Viola Ogbunude CEO of Body Organics a manufacturer & retailer of nature based skincare products has leveraged this time to construct a deeper reference to customers. Ogbunude explains We have found that maintaining or improving a skincare routine during quarantine is cited as a source of happiness for many people


These are trying times for quite a few our clients and we have used this as a great opportunity to hook up with our content developers to construct content around this theme as well as double down on our customer support and offer more people the prospect to become licensed resellers


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VT Engage Rally The Youth Vote On Campus The Implications of Mass Content Creation One common theme in the course of the pandemic has been the belief that unforeseen macro events can drastically derail someone s plans and goals


In the US unemployment has reached 36. 5 million people. This has been a wakeup demand some folks that now desire to explore ways of making income by themselves or through their personal brands. A man is seen engaged on his computer from home in Warsaw Poland on May 21 2020


(Photo by Jaap. [+] NURPHOTO VIA GETTY IMAGES It is very important note that gig economy contractors have been severely impacted in the course of the lockdown as they could t legally work. The gig economy should rebound because the lockdown eases. For aspiring entrepreneurs this time has been a source of validation that they could create content that is monetizable and could be at some point sustainable


Matt Par a 19-year-old YouTuber has amassed over 1 million subscribers on 9 different YouTube channels. Out of those 9 Par is simply visible on one and hires a team to supply content on the other channels. After finding success Par s focus has turned to helping other content creators get on YouTube and develop a strategy that may be monetizable


Par says YouTube continues to be among the best platforms for brand spanking new creators and has low barriers to entry if you understand how to maneuver it. Now is among the best time within the last decade to get on YouTube and start building an audience. Your audience is your capital


With more content production means more choices and ranging levels of quality. For some companies utilizing their business income to create professional content has been certainly one of their primary decisions. Content Creation to Help Other People One interesting trend that has emerged is more selfless content production that focuses more on adding value than what could be considered selfish pursuits


COVID-19 has unified people around the globe as a shared common experience. Everyone is turning to others for help and businesses are responding. Woman on the computer during Coronavirus (Photo by Marco Piraccini/Archivio Marco. [+] MONDADORI PORTFOLIO VIA GETTY IMAGES Julian Jewel Jeyaraj founding father of JJAIBOT an organization that has developed an app that uses CT scans to detect COVID-19 with 99% accuracy has seen an uptick in interest across the board


Jeyeraj says This has been a awaken call for people and corporations to become less selfless and it is being reflected in popular content and advertising campaigns. This helps our cause and we’re excited to work out this trend. It has also been found that more consumers and businesses are improving their sustainability practices in the course of the lockdown


From being more conscious about waste to water conservation the movement across social media channels has been evident. Elaine Hau an influencer and founder and CEO of Luxury Fashion Rentals launched her business just because the pandemic was spreading. The corporate which allows luxury goods to be rented and experienced has integrated sustainable practices which includes using reusable boxes


Hau says Our business model gives consumers more access to luxury handbags and it s helping to increase the shelf lifetime of luxury goods and reducing waste that happens within fast fashion. CHANGSHA May 4 2020. Visitors try VR glasses to view the artwork during an art exhibition titled. [+] XINHUA NEWS AGENCY/GETTY IMAGES What’s Next for Content Creators The creator economy movement has proven that content really is an unstoppable force


When unsure creativity and consistency may help better people s lives. As AI and VR become more prevalent travel and consumer experiences will be completely different. Mervik Haums founding father of Startup Fortune a digital media publication that highlights technology trends and connects startup communities globally expects content experiences to become more immersive as AI and VR become more common


Haums describes Based on the info and content we have seen creators at the moment are thinking about the longer term and the way that looks. For many this suggests interactive and immersive experiences that put you in new realms. Another growing trend is content marketing and there are various tools to assist businesses produce and distribute content


One company AmpiFire is doing just this. As the world s first content amplification platform it uses in-house experts and software to advertise businesses on popular sites online. AmpiFire´s founder Chris Munch describes With people in lockdown it s driven a big increase in internet traffic and it s now more important than ever for businesses to be highly visible online


We ve seen a serious uptick in e-commerce and even local businesses turning to experts to automate their content needs. This trend should continue within the future

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