Sep 24, 2020
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Social Media Died When It Stopped Being Social And Became Just About Making Money

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AP Photo/Jenny Kane ASSOCIATED PRESS The hullabaloo over the article written by one of the co-founders of Facebook Chris Hughes calling for Facebook to be broken up and regulated as a way to limit its pernicious effects on society and democracy which Nick Clegg the company s Vice-President of Global Affairs and Communications and previous Deputy Prime Minister of the United Kingdom has already answered has produced an unexpected but very meaningful idea: there s no point breaking up Facebook simply for it to be replaced with a copycat version and that genuinely we don’t need social media — or at the very least social media as we ve known it so far


Lots of damage was done last year. A lot so that there are actually people who consider that the game s up. We ve woken up with a hangover amid the wreckage of a decade-long social network party to attain there is not any privacy and that sharing generates a tremendous amount of garbage all of that will exist forever and that that blurry photograph of your lounge has been sold to the best bidder that democracy has been manipulated to the point of the grotesque that we are living in a permanent sordid popularity contest and that we are surrounded by armies of would-be influencers making fools of themselves or even trying to sell us their inexistent ethics and morals


For most 2018 may have been the last year of social media as we know them. The style youngsters use social networks is changing rapidly partly in line with networks that threaten to take over their lives that they see as fake the alternative of social. A long time back it looked like they were abandoning Facebook since it had been taken over by the old folks but it now turns out they re just leaving anyway and not just Facebook but the full social media concept


Completely. Because they now not believe social media contributes anything to their lives or at least nothing positive. They don t need it. Commonly social networks and Facebook specially stay in business owing to a huge mass of poorly informed people and specially owing to companies that consider this channel the finest thing since bread came sliced because Facebook allows them to invade the privacy of potential customers to the max as a way to put laser-guided advertising in front of them


Most folk don t like the belief of being targets but this doesn t seem to bother Facebook or its advertisers. What goes around comes around: I ve always believed social networks can play an important role that humans are social by nature and that these networks were a natural development that helped to channel that sociability


However the present face of social networks generates more fatigue apathy concern and other problems than anything else. The monetization of personal information is unsustainable: I see no harm in linking a business model in line with the analysis of information to objects that could generate value if used carefully and sensitively but in all honestly that is now not the case with social networks


In many ways social media died when it stopped being social and became about making a living after we stopped being users and became products. PROMOTED Deloitte BRANDVOICE | Paid Program
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I feel there is space for other types of social networks. Different with a more measured business model. Or without one. We are able to always use the internet to share the things we do we say we think. But I now want to see change for some things to vanish and if they re going to be replaced then that should be by something very different

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