Sep 24, 2020
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The Power Of Purpose: Fintech’s Role In Stakeholder Capitalism

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First came the statement from the Business Roundtable redefining the role of economic in society. Then came Larry Fink s annual shareholder letter in which he said BlackRock would make environmental sustainability a core investment criterion. That was followed by the World Economic Forum where Goldman Sachs CEO David Solomon announced the firm would refuse to take companies public in the event that they didn t have at least one female director


ISTOCK It sounds as if the titans of industry have finally woken up to the barbarians at their gates – their customers their employees and the communities in which their companies are located. Slowly they are tiptoeing back from economist Milton Friedman s 1970 declaration that corporations need only care about their investors


Shareholder primacy is out; stakeholder capitalism is in. The recent mantra isn t only for giant corporations. Tech startups can not expect to garner trust simply because they are the cool kids. They are more likely to face stakeholder demands akin to those faced by the incumbents that may ultimately acquire them


If incumbents are starting to care more a few broader range of stakeholders fintechs better care too. The last 40 years of shareholder primacy has taken its toll. In step with the latest Edelman Trust Barometer greater than half respondents believe capitalism because it exists today does more harm than good


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Fintechs have it doubly tough: The financial services industry has long been the least trusted business sector within the Edelman survey especially within the wake of the financial crisis. And while the tech sector remains the most trusted trust levels declined by 7 percentage points within the last year. In this era of institutional distrust that’s tempting to jot down off recent CEO announcements as mere window dressing


But Americans overwhelmingly support the shift away from a single-minded discuss shareholders – 87% believe that buyers employees and communities are more important to long-term business success than shareholders. And they are willing to vote with their wallets. Ethical behavior trumps competence in terms of building trust in step with Edelman


Consumers expect brands to do so against societal problems and a growing majority say they actively choose brands in response to the stands they take. So do workers. While three-quarters of folks still trust their employer roughly an identical quantity want the chance to assist shape the direction of the corporate they work for


Witness the walkouts at Google. Communities are also raising the bar on what they expect from business. The latest example: The mayor of Bolingbrook Illinois population 75 000 told Amazon he did not support the corporate s plan to construct a brand new warehouse in his community partially over concerns concerning the quality of the planned 1 500 jobs it might bring


Startups have about a advantages over big corporations as they adapt to the era of stakeholder capitalism. They face less public scrutiny once they misstep for one and their products policies and culture are more malleable. An indicator of tech startup culture is an incessant focus at the customer experience


But a superb experience is different than a superb outcome and a superb outcome is what builds trust. Companies should interrogate their products from the vantage of consumer outcomes to ensure that they are effective in improving financial health. Consider the common mastercard refinance loan. What no person talks about is the fact that consumers often use the proceeds for more spending versus paying down their balances and they wind up deeper in debt


Lending Club realized this and in a bid to raised align the corporate s financial interests with that of its customers launched a brand new product last year that sends loan proceeds on to creditors in exchange for a lower interest rate. Customers reduce their debt for less while Lending Club reduces the danger of default


Both win. Likewise employees deserve greater than the fairytale version of startup land in which they get various free food and some equity in exchange for working 24/7. They could use the same types of benefits which are becoming popular at big corporations which ironically are often provided to their workers by fintech startups


Working example 15 of the top 100 best companies to work for offer student loan debt repayment. How many of the startups within the student loan repayment business offer the same benefits to their very own employees? Increasingly shareholders are among those pushing corporate America to consider a broader set of societal impacts


That s not true for startups. Examples abound a bet capitalists pressuring their portfolio companies to grow in any respect costs which in turn can lead startups to shirk their responsibilities to customers and employees. Ultimately running an organization that considers all of its stakeholders is a balancing act. Making a living and doing the correct thing can mutually reinforce each other but sometimes there are tradeoffs


About a years ago a set of tech CEOs launched Founders for Change to focus attention at the lack of diversity in Silicon Valley. The movement galvanized greater than 1 000 founders to commit to picking investment partners based partially at the diversity of the partner roster. Because let s face it – money talks


For tech founders that want to embrace stakeholder capitalism some of the most important decisions they will make is who to take money from

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