Sep 24, 2020
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Meet The Former Uber Driver Helping People Make Money From Their Online Photos

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Matt Chlodnicki ERIK WITSOE In internet marketing circles content is king but entrepreneur Matt Chlodnicki argues that s not strictly true. Content that folks like is king says the founder and CEO of photo contest platform Shuttout that identifies which photos people really like and helps even amateur photographers make more money from their passion


Millions of photos are uploaded to the Internet day-to-day making a more competitive environment for those seeking to sell their work. On the same time social media has exploded with billions of likes of photos. Last year there have been 4. 2 billion likes on Instagram each day. Shuttout is tapping into this trend to collect data and add social value to people s photos


Only if you could show that folks have liked your photos you stand a higher chance of promoting them. Two years ago Chlodnicki was an Uber driver in his native Poland. In 2014 a previous business he d founded Poland s first e-book publishing house had gone awry leaving him having to begin again and have the opportunity of making a living


An avid photographer when he wasn t on Uber duty Chlodnicki was sharing his images on social media and that was when he had his eureka moment. I d just posted some photos on Facebook after I received a link to a photograph contest from a member of my family telling me to affix the competition he says


After studying the proposition closely he concluded that he could get a hold of a higher way of running photo contests that might attract and benefit other passionate amateur photographers. PROMOTED Civic Nation BRANDVOICE | Paid Program
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pl to establish proof of the initial concept and was staggered when it reached 182% of the funding target. Chlodnicki had his proof of concept and a prototype but in 2015 he lacked the financial resources to develop it and market it properly. That s after I became an Uber driver to make a living while figuring out a way to solve this problem and move forward he says


At the start I used to be driving mostly inside the evenings and nights and dealing on Shuttout in the course of the day. In 2017 he decided to prepare for an equity crowdfunding campaign on Seedrs while also reaching out to existing business contacts searching for smaller investors. It was during this time that he was introduced to investor Mariusz Muszyński from Tech Invest Group SA


I drove to the meeting which was in between Uber rides and we talked for roughly 40 minutes says Chlodnicki. The end result was positive and Muszyński decided to speculate 100 000 ($129 000) seed money enabling Chlodnicki to construct a dedicated team and focus on developing the ultimate version of Shuttout


It also meant which could stop his driving job. Muszyński remains the lead investor in Shuttout and has played a key role inside the Seedrs campaign that was recently launched with a target of 550 000 ($707 000) currently and 521 000 already secured. Launched just over a year ago Shuttout has attracted over 101 000 registered users from greater than 180 countries and seen over 91 000 photos uploaded to the platform


Greater than 486 000 votes have been cast. The original idea was to construct Shuttout as a platform for hosting photo contests using social networks and money prizes. But Chlodnicki quickly noticed that the information from the photo contests provided valuable social proof that might help photographers seeking to sell their photos do it more easily and efficiently


Chlodnicki and his team of six are based of their native Poland but he has registered the corporate inside the U. K. He says: We chose the U. K. because there’s better access to the worldwide market the regulatory system is so much more pro-entrepreneurial than in Poland and we wanted to focus on the business and growth not on bureaucracy


While the main focus is currently on growth revenue generated from premium paid entries to its photos contests around 11% of all entries and from subscription accounts has exceeded $23 000. Chlodnicki s aim is to arrive 1. 5 million users by the tip of 2020 and greater than 6 million in 2021 and ultimately to establish the largest social photography gallery inside the world


Our goal is to scale up the photo contest platform and build the content and data to monetize it using social proof he says. The long run is likewise in big data so we’re planning to develop an AI-driven algorithm that could use the information we have to let you know what chance your photo must be liked

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